Wednesday, September 20, 2017

What does "dofollow" actually mean? Firstly, does it have a meaning?
You Know What? I Don't Want a rel='dofollow' Backlink.
---

Who doesn't want backlinks?

If you're a blogger, then yes, you want them.

Dofollow?

Then, of course. You'd crave for them.

But what if I tell you I don't want them?

It's not that they're not important for me.

But you know what, the real thing is there nothing like a "dofollow" backlink.

See, we use "rel" (which is, relationship") to declare the relationship or value of a link.

I see bloggers these days, publishing articles like "Get 20 Dofollow Backlinks For These 20 High PR Sites". Wait, really?

According to w3schools.com, there's nothing like a "dofollow" link. Yes, there's something called "nofollow" rel value, but no mention of "dofollow" value. You know why?

BECAUSE SIMPLY, IT DOESN"T EXIST.

And we're blindly using this syntax for linking sites:
[code]<a href='#' rel='dofollow'/>[/code]

We need to simply stop using it, and whenever any person asks for it, we need to tell him the reality. :)

By the way, we call non-nofollow links, links. Just links.

Something More

Yep, this blog post is not going to end here.

Let's discuss the rel values that you can use in your blog.

rel='prev' or rel='next': Why use them?

See, not many blogs currently are using series. I mean, posting posts in parts, like part 1, part 2 and then part 3.

But still, for the ones that are doing so, you guys can use these two rel values to give your viewers or visitors, a better experience.

By the way, some people believe that these rel values are somehow related to reducing duplicate content.

Nope.

Now, it helps Google to show the first page of the series in the search result. See this excerpt from Google own blogspot blog post.
Hint to Google the relationship between the component URLs of your series with rel=”next” and rel=”prev”. This helps us more accurately index your content and serve to users the most relevant page (commonly the first page).
So, that's what it does. :)
And yes, you need to put it inside the <head> section.

rel='noreferrer': Why use them?

You can use it when you don't want to send any HTTP referer header.

See, affiliate sites send an HTTP referer header to track the purchase done by the customer.

If you use this "noreferrer" rel value, they won't be able to fetch or track the customer, and you won't get paid the purchase done by the customer.

And it's not related to SEO in any way. But nofollow does.

rel='nofollow': Why use them? And when?

There are many scripts on the internet, by which you can mark all your link, "nofollow."

By mark I mean, putting "rel='nofollow'" in every hyperlink your site has.

But what does this nofollow tag do?

It destroys all SEO related benefits being given to that link because of the presence of it in a high PR page.

See, Google uses backlinks as a ranking signal.

The more backlinks from high PR sites, or high authority sites you have, the more it'll affect your site, SEO wisely.

But it won't at all affect your site due to that backlink if the backlink has "rel='nofollow'."

It simply gives the message to Google bots to ignore that link.

So if you've got a link from a high authority site, but it does have a "nofollow" rel value, then, my friend, you're not going to get any SEO related benefit.

But they're not always bad because they might help you get some traffic.

and, you need not to use JavaScripts that automatically put "rel='nofollow'" in all the links. Just use them, when you feel that the site you're linking doesn't have "quality." Linking to spammy sites, can down your SEO meter. 

...and

Hope you liked the blog post. You, maybe, knew this thing already but it's important for newbies because there always thousands of posts on internet which are spreading this word: "dofollow", like it actually exists. Thanks!
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Friday, August 11, 2017

What makes a blog, a Brilliant and Converting spot?
What makes a blog, a Brilliant and Converting spot?
The internet has been growing exponentially, with the number of websites currently running online.
This growth is only expected to increase with CMS platforms like WordPress and Joomla, and AI platforms like Wix making web designing simple and affordable.

So if you have an idea or a niche for a blog, now is probably the best time to launch it. But launching your website isn’t the easy job.

How do you ensure it draws in visitors and actually becomes profitable?

There are quite a few methods, but in this post, we are going to focus on the most important one, the content.

Now we're gonna talk about content on differents parts of a website/blog:

A Killer Landing Page

landing page
The trend of landing pages is increasing day by day and why not, it's really a great technique to showcase to your visitors, what your blog is offering and what type of content they can expect from your blog.

Most blog owners focus on making their landing page colourful, attractive and graphical, which is a good thing.

But an image might not accurately describe what your website is trying to convey, and even if it does, it's an excellent idea to get a catchy tagline and a concise but compelling description posted on the landing page. It will definitely get your visitor to stay and look around your blog.

The About Us Page

The ‘About Us’ page is a page, we all know, that describes either the author of a blog or the team that works for the company whose blog it is. A well-written bio for the author or the team inspires confidence, and for a business looking to provide service through their blog, this is essential. 

Any client looking for representation or a service will want to know the team they are going to work with before approaching the company, and the about us page handles this.

So when this About Us page is such a crucial part of your blog and your success, you can't just leave it with some bugged content. 

If you ensure that you've put great information, written in a friendly tone, an easy and local language, it can indeed result in increased number of your visitors and convert them into your customers.

Tone and Flow

Your blog is the window to your business, and it is the content on the website that paints the image. 

You need to decide if the general tone of all articles and short descriptions on your website are going to be strictly professional, fun and quirky or maybe sarcastic and arrogant. 

Each style works depending on the blog’s niche or the company. But the key is to maintain this tonality throughout the blog. It is a perfect idea to hire professional content writers from websites like contentmart.com, for all the content on the blog (if the primary motive of the blog is to increase sales). They are aware and trained to deliver as per the requirements. 

Accuracy in Every Service Description

Do not exaggerate or be vague in any part of your blog, may it be the inspiration for your blog’s niche or the description of service your company provides. 

Your visitors will convert to subscribers and clients believing the content, and if it turns out to be wrong or misleading, it will prove really disastrous. It can result in an entirely dead blog, where no one is interested in engaging with the content, with the owner and with the company.

Attention to Detail

Finally, it is imperative to ensure all content on your blog, from the smallest bio to the longest blog article, is grammatically immaculate and eloquent. 

Nothing says “unprofessional, immature and unreliable” more than grammatical errors. 

You do not want your visitors to believe the brains behind the blog, or the company is illiterate or careless. 

Professional content writers are well versed in these techniques, and it is often a good idea to hand over the content work to these guys. You can hire content writers online, on platforms like ContentMart.

Final Words

There are more things that needs to be done, for example, the design of the blog. But, one can easily find a beautiful template or theme for their blog and that's why we didn't talk much regarding design. I hope you liked the blog post. If you have any other ideas that you'd like to be added in this blog post, then be sure to put them in the comment section below. Thank you!
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Sunday, June 25, 2017

Modify Blogger Blog Post's Permalink (With Date) The Right Way
Change blog posts permalink
Credits: Shutterstock
Ask any WordPress blogger, what's the best thing that he's enjoying in "WordPress" software.

He'd say: Freedom to change Permalinks.

Yeah, maybe he's right.

We can't change the format of permalinks.

But...we can change the permalinks and dates in them, too! How? Keep reading!

What Do You Mean By 'The Right Way'?

The right way, because here I'm not just going to tell you that how can you change permalink, but also that how you're going to redirect your old post URL to the new one permanently (301).

Benefits?
  • Biggest advantage: Backlinks will still work. When you permanently redirect a page to another, the link equity or say the link juice gets transferred. So, if you'd some backlinks, they'll still help you to rank.
  • No, loss of rank: If your blog post is ranking, you would think that if you would change URL of the blog post, then the ones who are coming from Google would be lost and it would hurt your SEO.
    Nope. Because we're redirecting the old URL permanently, your Google visitors would still be able to reach your blog post.
Note: After a week (or 3-4 days) your previous URL will get de-indexed by Google and your new URL will get indexed and will be in its earlier position (you'll have to have patience.)

FAQ:
        1. Why change permalinks?
        A: Sometimes we have to change post titles and to keep permalink and post title's meaning synced, changing permalink will be beneficial.
        2. Why modify the date?
        A. To keep evergreen blog posts look evergreen in SERPs. :)

How To Do This?

Okay so let's suppose that you have a blog post and its URL is this:
[code]http://www.bloggerguider.com/2015/08/how-to-create-ready-to-edit-text-or.html[/code]
And you want to change it to this URL:
[code]http://www.bloggerguider.com/2017/01/how-to-create-ready-to-edit-text-table.html[/code]
Now, the first step to start this process is reverting the blog post into a draft, and you can easily do this by clicking the button "Revert to Draft".
revert to draft
changing permalink
  • Okay, now you can click the "Permalink" option in the "Post Settings" (right) and you'd see that now you can now edit the permalink.
  • Firstly, note down the current Permalink of the blog post.
  • Then change the permalink words.
  • To modify year and month in the permalink, just click on "Schedule" option and choose the date according to your needs and instead of clicking the "Publish" button, press "Save" button.
  • Refresh the page.
  • Again click on that Permalink button.
    At this point, you'll notice that the year and month numbers have been changed in the Permalink.
  • Not publish the blog.
Congratulations. =)

You've changed the permalink of your blog post.

Redirecting Older Post URL To New

This one is an important part of this process, so be sure not to skip it.

To redirect, we're going to use Blogger's own "Custom Redirects" feature which you may first under Search Preference in settings.

Steps are simple, and here they're:
  • Go to Settings > Search Preferences > Errors and redirections > Custom Redirects
  • Click on "Edit."
  • Click on "New Redirect."
  • You'll be given two text fields.
  • In the first one, enter the previous permalink (without domain)
  • Check the "Permanent" option.
  • And in the second one, enter the new permalink.
Congratulations again! =)

How To Check If It's Really Permanently Redirecting And Status Code is 301?

  • Go to https://httpstatus.io/;
  • Enter the blog post's old URL;
  • You'll receive something like the following results:
And so, you've successfully changed the permalink with dates! :)

Final Words

I hope you've liked this blog post. I know, Blogger Guider has been updated after almost two months, but because of studies, I rarely get time to write and explore new things but I'll try to update it as fast as possible. And as always, don't forget to share, comment and subscribe! Thanks!
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